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#1: Larger Is Always Better
Cost is a significant consideration for many businesses. But when it comes to roll up banners, the majority of the cost is found in the design and logistics of the roller banner, not the size of the print. An XL roller banner isn’t much more expensive than a standard version but provides dramatically more impact.
#2: Color Promotion
As all advertisers know, choice of colour matters a great deal. The more vibrant and suited your colours are to your target audience and product, the more successful your banner ad will be in attracting people to your firm. Excellent colour choice can be the difference between a person stopping by your business or walking right on.
While some organisations have great imagery, they can fall down on their banner ad message. Roll up banners should contain carefully crafted words designed to create interest immediately. Crafting a tailored message can be a significant challenge and may require testing, but ideally, it should communicate everything that you need in less than a couple of seconds.
#4: Avoid Small Text
It can sometimes be tempting to write a lot of information in small text on a roll up banner. After all, you want to communicate all the features of your product/service. But it turns out that most people will walk right on by the small print without reading any of it. Save your space for visual imagery or a headline.
#5: Which Is Best?
Wondering which roller banner gets the most sales in our range? It’s the Barracuda. The Barracuda is a premium roller banner option and is one of the leading roller banner products in the world today. It comes in 0.8m and 1m widths, and you can choose whether you supply your own artwork or have it designed for you.
#6: Double-Sided = Double Ads
Standard roller banner ads have images printed on a single side. Double-sided roller banners – as the name implies – have printed material on both sides. Double-sided banner ads mean that you can use a single banner to market to people approaching your location from two directions. Now, who wouldn’t want that?
#7: Full Bleed Design
Roller banners need to be as beautiful as possible to capture the attention of passers-by. Leading design professionals recommend that organisations use “full bleed design” or a type of design where images go right to the edge of the banner. Ideally, there shouldn’t be a “cut off point.”
It’s worth remembering that roller banners are physical products, not digital elements designed to fit on a computer screen. Therefore, roller banner designs must be practical to produce. If you’re using an artwork template, then it’s a good idea to leave a gap between your text and photos and the boundary of the template. Doing this will leave space in the production process for some “trim” at the sides and bottom of your design.
#9: Re-Fitting? Ask The Pros
If you’re looking to have your old roll up banner ads re-fit with new marketing material, then it’s best to consult the professionals. The pros can take you old banner ads and update them with new images and text. Not only will this save you time, but it’ll save you money too. Professional designers can help your roller banners achieve impressive ROI.
#10: Need Something Bigger?
While regular roller banners can create quite an impression, people aren’t used to wide-format banners, making them even more striking to behold. If you’re a promoter looking for an indoor system that can support a very wide roller banner, then check out Neo, our incredible product which “gives you something bigger.”
#11: If You Could Only Use One Image…
Warren Buffet says that people would be better investors if they were limited to picking just five stocks for their portfolio. The limit would force them to consider each share in great detail before commiting. Marketers could benefit from the same approach. Limiting yourself to a single image focuses your message and ensures that you choose only the most suitable pictures for your campaign.
#12: Factor In The “Off-Season”
Roll up banners are a cost-effective form of marketing, but they’re not free. Because of this, you want to be able to get the most out of them throughout the year. Seasonal words like “holidays,” “Easter,” “Nutcracker,” and “Spring” limit when you can deploy banner ads, slashing their value. Stick with neutral, non-seasonal language and enjoy your banners the whole year round.
#13: Buy A 3M Tall Roller Banner
Organisations compete with each other for the attention of their audience, especially in the places where promoters deploy roller ads (conferences, conventions, exhibitions, trade shows etc. ). Taller roller banners, however, are much more likely to get noticed. Choose our 3-metre roller banners to stand head and shoulders above the competition – just make sure that the ceiling in your venue is high enough!
#14: Use An Artwork Template…
Nailing roll up banner aesthetics is difficult. You have to consider all kinds of factors, from the layout of images and text to leaving enough white space. Suffice to say, getting it right is a challenge if you’re not a professional. Templates, however, do all the hard work of composing effective signage for you. All you have to do is type in some text, add your images, and you’re ready to go.
#15: Introductions First
Customers want to know who you are above all else – literally. By putting your name at the top of the banner, you put into context all that follows.
#16: Is Price Really Important?
Customers will notice if you choose cheap prints or low-quality images. And they won’t like it. The higher the quality, the better.
#17: Store Upright
You want your roller banner to last for many promotions to come. Upright storage prevents water damage and the buildup of debris, keeping it presentable for longer.
#18: Keep In A Cool Place
Just as UV rays can damage skin, they can also dull print media and cause fading. We recommend that you keep your custom banner stand out of direct sunlight so that it will last longer.
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